Copyright: Erte,Fair Use
This illustration, Bon Soir, by Erte, is rendered with gouache and ink on paper. The artist's signature Art Deco style is evident in the bold color palette and elegant lines of the figure’s garments. The opaque quality of the gouache gives the image a flatness, emphasizing its graphic nature. The artist, whose real name was Romain de Tirtoff, used the name Erte to conceal his identity when working as a fashion illustrator for magazines such as Harper’s Bazaar. Erte's illustrations were printed in magazines and sold in the mass market, which contrasts with more traditional fine art practices. His designs captured the glamour and sophistication of the Jazz Age, but also highlight the relationship between art and commerce, and how artistic talent can be used to create visually striking images for mass consumption.
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