Dimensions: support: 954 x 707 mm frame: 1006 x 738 x 36 mm
Copyright: © DACS 2014 | CC-BY-NC-ND 4.0 DEED, Photo: Tate
Editor: So, this is Valie Export's "Identity Transfer 2" from the Tate. The slick jacket and those chunky necklaces give it a tough yet glamorous vibe. What do you make of it? Curator: I see a fascinating exploration of performance and persona. Export often used her own body as a site for artistic intervention. The jacket and jewelry, almost like armour, hint at constructed identities, questioning authenticity. Is she revealing or concealing? What do you think the title suggests? Editor: Maybe how we try on different versions of ourselves? It feels very relevant, even now. Curator: Absolutely. Export prompts us to consider the fluid, often precarious nature of identity in a media-saturated world. Perhaps we all perform identity. Editor: I never thought about it like that before. It's really thought-provoking. Curator: Art should challenge us.
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http://www.tate.org.uk/art/artworks/export-identity-transfer-2-p79179
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Austrian artist VALIE EXPORT adopted her pseudonym in 1967 to reject the names of both her father and of her former husband and assume a sort of commercial brand identity. Her works – including films, photographs and performances – expanded the transgressive ideas of Viennese Actionism to include a feminist critique of the limits imposed on the individual based on their perceived gender. In the Identity Transfer series she assumes a distinctly unfeminine pose, at odds with her hair style and make-up, playing with the codes through which gender identity is traditionally conveyed. Gallery label, February 2016
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