Mlle. Nelson, from the Actresses series (N203) issued by Wm. S. Kimball & Co. 1889

This is a promotional cigarette card from the Actresses series, produced by the Wm. S. Kimball & Co. These small cards, popular in the late 19th century, offer a glimpse into the cultural values and commercial strategies of the time. Here, Mlle. Nelson, a performer, is presented in a way that caters to the male gaze, a common tactic in advertising. Made in the United States, this card reflects the growing consumer culture and the use of celebrity endorsements. Tobacco companies sought to associate their products with glamour and success, influencing social norms. The institutional history of advertising is crucial here. These cards were not just innocent tokens; they actively shaped perceptions of women and consumer desires. Understanding this image requires us to explore the history of advertising, the social status of actresses, and the cultural norms of the period. Such research helps us to contextualize the art and understand its role in shaping social attitudes.