Margaret Daily Vokes, from the Actresses series (N245) issued by Kinney Brothers to promote Sweet Caporal Cigarettes 1890
drawing, print, photography
portrait
drawing
photography
Dimensions: Sheet: 2 1/2 × 1 7/16 in. (6.4 × 3.7 cm)
Copyright: Public Domain
Curator: This rather captivating image is entitled "Margaret Daily Vokes, from the Actresses series (N245)" produced circa 1890 by Kinney Brothers to promote Sweet Caporal Cigarettes. Editor: The first thing I notice is the sepia tone, a kind of nostalgic wash over the entire image. There’s a fragility and perhaps a self-conscious theatricality present. Curator: The composition certainly directs us to theatrical convention, doesn't it? Notice how the lighting renders the figure in relief, her pose slightly contrived yet perfectly balanced with the adjacent chair acting as a foil. We are faced with questions about her status, role, and self-construction. Editor: Agreed. It speaks to the commodification of image and beauty. Cigarette cards were essentially mini-billboards; disposable art traded en masse. The very material shouts of its context -cheap cardboard printed with an actress to push product. Consider the labor involved in production, both human and mechanical, all geared toward consumption. Curator: Precisely, and it offers itself for many analyses and interpretations based on your line of inquiry. But consider this within a visual semiotic framework; the very presentation evokes ideas about fame, femininity, and public persona—the high collar, the feathered hat. She becomes a signifier in this coded visual language of the era. Editor: Interesting. Speaking of coding, even her garments tell us something beyond “fashion.” What dyes colored them, where were they manufactured, and by whose hands were they sewn? I see these elements, including the card itself, as artifacts that expose the industrial systems underlying late 19th-century entertainment and trade. Curator: An intriguing approach to interpreting such a straightforward portrait. Editor: For me, approaching artworks in this way allows me to ask important questions that can shift how we interpret artworks as seemingly benign as cigarette cards. Curator: Thank you.
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