Drummer, from the Occupations for Women series (N166) for Old Judge and Dogs Head Cigarettes 1887

This is a promotional trade card created by Goodwin & Company to advertise Old Judge and Dogs Head Cigarettes. Part of the “Occupations for Women” series, it pictures a woman dressed as a drummer, complete with a flamboyant hat, drum, and sticks. These cards emerged during a period of changing gender roles in the late 19th century. As women began entering the workforce in greater numbers, the series both acknowledges and somewhat exoticizes the idea of women in various professions, including traditionally male roles like being a drummer. Her attire—a mix of decorative and somewhat revealing elements—reflects the complex negotiation of femininity and professionalism during this time. The card participates in the discourse surrounding women's changing roles, and its distribution speaks to the growing consumer culture of the era. While the image suggests progress, it simultaneously reinforces existing beauty standards and stereotypes. The card provides a lens through which to consider the evolving, and often contradictory, representations of women in the public sphere.