Cinemascope 1962

Mimmo Rotella made ‘Cinemascope’ from torn posters, a technique he called *décollage*. Rotella wasn't interested in conventional art materials. Instead, he found beauty in the discarded detritus of urban life. Think about the process: Rotella carefully selected posters, often those advertising films, and then tore away layers, revealing fragments of images and text beneath. The original posters were designed for mass consumption, advertising the spectacle of cinema. By ripping them apart, Rotella disrupts their intended message, revealing the hidden layers of meaning embedded within. The torn edges and fragmented images speak to the transient nature of urban life and the relentless churn of consumer culture. The layering creates a sense of depth and texture. Rotella's process transforms mundane materials into something evocative. Ultimately, ‘Cinemascope’ challenges the traditional hierarchy between art and everyday life, reminding us that creativity can be found in the most unexpected places.