Dimensions: Sheet: 2 1/2 × 1 7/16 in. (6.4 × 3.7 cm)
Copyright: Public Domain
Curator: Here we have "Annie Russell," a photogravure print created around 1890 by the Kinney Brothers Tobacco Company, part of their "Actresses" series to promote Sweet Caporal Cigarettes. Editor: It's quite captivating! I'm immediately drawn to the sepia tones and the delicate paper stock. The stark simplicity contrasts with the intricate folds of her dress and the soft focus. Curator: Exactly. The use of photographic reproduction for promotional purposes speaks volumes about the burgeoning celebrity culture of the late 19th century. Actresses like Annie Russell were becoming household names. Editor: Right. Consider how the mass production of these cards blurred the lines between fine art portraiture and the realm of mass consumption. Sweet Caporal Cigarettes were making Annie Russell a trade commodity. Curator: Certainly, there's a fascinating interplay between art, commerce, and gender roles at play here. The image subtly idealizes her image while simultaneously using her likeness to move product. Editor: Yes. It’s all very deliberate. The way the light falls, highlighting certain folds while obscuring others. Also notice her costume; is that historical or contemporary? It appears carefully crafted—not just clothes, but costume to be worn. Curator: It’s probably stage costume from one of her theatrical roles. But, she is playing an ideal; the very shape, cut, fabric quality serve as more of a “type” or persona than one can infer from street clothing. Editor: Good eye. This is a potent reminder that artistic intention exists across social barriers. What’s on show in art galleries should also include what’s consumed from gas stations. This shows you how a new art gets made! Curator: Well put! This tiny portrait acts as a portal into the complex matrix of society, and how art takes hold in its many social contexts. Editor: Indeed, it provokes thoughtful reflection about consumer culture, labor, and craft of advertising. Curator: Yes, indeed, not everything “archived” deserves to be on show, yet neither does everything mass produced and thrown away merit our blind spot. Thanks for this! Editor: Anytime, till next exhibit.
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