Hamlet 1899

Alphonse Mucha created this lithograph poster to advertise Sarah Bernhardt's performance in Hamlet. Lithography is a printmaking technique using a flat stone or metal plate. In this process, the artist draws an image with a greasy substance. When ink is applied, it sticks to the drawn areas but is repelled by the wet, undrawn parts. This allows for creating multiple impressions. Mucha's design features flowing lines, intricate patterns, and muted colors, characteristic of the Art Nouveau style. The poster reflects the rise of consumer culture and the increasing importance of advertising at the turn of the century. Lithography enabled mass production and widespread distribution of such artworks. This made art more accessible and integrated into everyday life, blurring the lines between fine art and commercial design.