Bertie Morris, from the Actors and Actresses series (N45, Type 1) for Virginia Brights Cigarettes 1885 - 1891

This photograph of Bertie Morris was produced by Allen & Ginter in the late 19th century as part of a series of collectible cards included in packs of Virginia Brights Cigarettes. Tobacco companies often used images of actors, actresses, and other celebrities to market their products, tapping into the growing popularity of mass media and celebrity culture. The image presents Morris in what was considered at the time to be a state-of-the-art bathing suit. The production and distribution of these cards reflect a significant shift in consumer culture in the United States. The rise of advertising, mass production, and the increasing visibility of women in public life all contributed to the popularity of such items. The cards offered a glimpse into the glamorous world of entertainment, while simultaneously promoting tobacco consumption. Understanding these cultural artifacts requires us to consider a range of historical sources, from advertising archives to social histories of leisure and consumption.