[Actress wearing dress with fringed bodice], from the Actors and Actresses series (N145-8) issued by Duke Sons & Co. to promote Duke Cigarettes 1890 - 1895
drawing, print, photography
portrait
drawing
photography
Dimensions: Sheet: 2 11/16 × 1 3/8 in. (6.8 × 3.5 cm)
Copyright: Public Domain
Editor: This is "[Actress wearing dress with fringed bodice]," from a series promoting Duke Cigarettes, dating to the 1890s. I'm immediately drawn to the dress; the bodice looks incredibly intricate and perhaps heavy. The picture feels very posed, almost staged. What strikes you when you look at this image? Curator: Immediately, I consider the industrial context. This is advertising. Think about the mass production of cigarettes by Duke and Sons. The actress becomes another commodity, packaged and distributed to increase sales. This is a photographic print, but consider how many prints like this would have been created. What labor went into not just the photographic process itself but the printing and distribution on this scale? Editor: So, the material reality behind it is as important as the image itself? Curator: Exactly. This wasn't fine art intended for a gallery. This was a commercial product designed for mass consumption. Consider the materiality of the photograph itself – the paper, the ink, the process. This image exists because of industrial advancements allowing mass media production. How does that change your interpretation of the subject, the actress? Editor: It shifts my focus away from her individual performance and onto her role as a worker. It almost makes me wonder about her wages. She is helping produce the image to help production of goods that others consume, if that makes sense? Curator: Precisely. It prompts us to question how industrial processes influenced not just art production but also representations of labor, leisure, and consumption. Understanding the context of this print really underscores that point, and the role the cigarette industry had in crafting popular ideals of leisure, desirability, and femininity during that time. Editor: Thinking about it that way really reframes how I understand even the artistry within commercial images like these. Thanks!
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