Signs near Freeway--Houston, Texas Possibly 1978 - 1981

Frank Gohlke captured this image of "Signs near Freeway--Houston, Texas" with black and white film photography. It provides a stark view of commerce encroaching on the natural landscape. The image, likely from the 1970s, shows a Texaco sign and a giant Coca-Cola billboard dominating the visual space. The cultural references are clear; these brands are powerful symbols of American consumer culture. The location, Houston, Texas, is key, as this city is synonymous with the oil industry and automobile culture. The photo makes us consider how corporate entities shape our environment. Is it a self-conscious critique of consumerism? Perhaps. To fully understand Gohlke's intent, one might delve into archives of urban planning documents, advertising history, and the artist's statements. Ultimately, the photograph acts as a time capsule. It urges us to reflect on the social conditions that permit such visual dominance and our relationship with commerce.