Stealing Socks, Interwoven Stocking advertisement 1928

Curator: This painting, rendered in oil paint, is titled "Stealing Socks" by Norman Rockwell. Painted in 1928, it actually functioned as an advertisement for Interwoven Stockings. The subdued colors create a rather mysterious mood. Editor: Indeed. At first glance, I feel a palpable sense of domesticity tinged with an illicit act, something sly and possibly a bit naughty. There's a voyeuristic quality too, perhaps even challenging conventional ideas about class. Curator: Considering the historical context, remember Rockwell was known for reflecting the socio-cultural norms of American life. The seemingly simple act of sock "theft" speaks volumes about consumerism and perhaps, access in the 1920s. His work often presents an idealized view, but can it also imply a disruption of gender norms? A subversion of masculinity in service of fashion? Editor: It’s fascinating to interpret the potential social narrative interwoven, excuse the pun, within this commercial image. The figure, his gaze focused downwards, seems almost embarrassed. Rockwell consistently explores a wide range of identities within society and perhaps this picture is part of that analysis, despite being made to sell hosiery! The positioning of this advert and to whom it spoke within a social hierarchy is very relevant. Curator: That’s right. Museums and galleries elevate pieces from mere commerce to significant cultural artifacts. This work moves from a simple illustration of consumer product towards reflecting shifting identities within the context of interwar US, where race and social-class divisions played a prominent role in dictating cultural values. Editor: It's easy to dismiss this image, originally created to sell merchandise. But by doing that, we miss an opportunity to explore how social structures can dictate the way in which individuals understand each other's realities. Acknowledging all factors, not only what is immediately obvious or has already been said, provides a fuller analysis.