Très Parisien, 1923, No 1: Tissus de RODIER... 1923

G-P. Joumard created this pochoir print titled "Très Parisien, 1923, No 1: Tissus de RODIER..." At first glance, you're met with the striking contrast of black velvet coats against the softness of fur and bright accents. The composition is dominated by the vertical lines of the garments, yet softened by the organic shapes of the fur trim and the floral patterns, giving a certain visual rhythm. The print plays with semiotic codes of fashion and femininity, set against the backdrop of post-war Parisian society. These elements create a narrative about modernity and elegance. The color scheme is intentional: the blacks and whites offset by the flashes of pink and gold serve to highlight the fabrics themselves. Joumard's work uses this visual interplay not only to showcase the fashion of the time, but to subtly question ideas of artifice and beauty. It prompts us to consider how fashion, like art, is a constructed system of signs.