Philip H. Sheridan, from the series Great Americans (N76) for Duke brand cigarettes 1888

This is Philip H. Sheridan, a chromolithograph card from the series Great Americans for Duke brand cigarettes, created around 1870-1920 by W. Duke, Sons & Co. The card is divided into three distinct registers, each employing different visual strategies. The subject's portrait is in the center, set against a geometrical, hexagonal background. Above the portrait is a more painterly image depicting the General riding into battle. Below, the graphic elements, are the general’s signature, and a text proclaiming W. Duke, Sons & Co. as "the largest cigarette manufacturer in the world." The card is not merely a portrait; it's a structured arrangement of signs. The geometric shape containing Sheridan's likeness suggests order and control, while the battle scene evokes action and patriotism. The textual claim is straightforward, asserting dominance in the market. These elements work together to frame Sheridan as an emblem of American exceptionalism and commercial success. The structure and organization on this small card reveal larger cultural and philosophical themes of that time.