Let’s do it again 

Robert McGinnis created this poster for "Let's Do It Again" using vibrant colours and exaggerated forms to capture the film's comedic essence. The composition, with its cartoonish figures and dynamic arrangement, immediately draws the eye. The artist cleverly uses scale to create a playful contrast. The floating heads, framed within an ornate oval, command attention, while the disembodied arms and boxing gloves anchor the composition. This juxtaposition creates a visual tension, hinting at the film's themes of exaggerated antics and playful absurdity. The bright palette, dominated by oranges, purples, and greens, further enhances the poster’s energetic feel, typical of the era’s Blaxploitation films. Ultimately, the poster’s strength lies in its formal elements. The artist uses caricature, scale, and vibrant colour to not only promote the film but also to engage in a visual dialogue that challenges conventional representations of film advertising. The use of semiotics encourages viewers to interpret the film's themes of humour and social commentary.