Card 35, from the Girl Cyclists series (N49) for Virginia Brights Cigarettes 1887

This is Card 35 from the ‘Girl Cyclists’ series, a lithograph made in the United States by Allen & Ginter for Virginia Brights Cigarettes. These cigarette cards were essentially miniature advertisements, meant to stiffen cigarette packs and entice customers. This card, like others in the series, depicts a woman confidently riding a bicycle. Made in the late 19th century, it reflects the rise of the "New Woman," who was educated, independent, and athletic. The bicycle became a symbol of female emancipation, offering women unprecedented mobility and freedom. It challenged traditional gender roles and sparked debates about female sexuality and public space. This particular card is interesting because it was commissioned by a tobacco company. These companies were keen to be seen as progressive, and thus reflect the changing social norms of the time. To understand this image more fully, scholars might look into the history of advertising, women's rights movements, and the bicycle craze of the late 19th century. Each field helps us to appreciate the complex social meanings embedded in this seemingly simple card.