Doos horend bij een zilveren penning by Medallic Art Co.

Doos horend bij een zilveren penning 1976

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photography

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contemporary

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photography

Dimensions: height 5 cm, width 5 cm, depth 1.5 cm

Copyright: Rijks Museum: Open Domain

Editor: This is a photograph of “Doos horend bij een zilveren penning,” or “Box belonging to a silver medal,” created in 1976 by the Medallic Art Co. It's quite unassuming, really. A simple box, photographed plainly. It’s almost… a commentary on presentation. What catches your eye when you look at it? Curator: Oh, presentation *is* everything, isn't it? Or, is it nothing? It's wonderfully existential! The mundane, made…arresting, I suppose. What *is* inside this box, and does it truly matter? Is it like Schrödinger’s cat in there, both a stunning medal and a complete dud, until we, the viewers, “open” it with our attention? It asks, doesn't it, how much value do we *project* onto objects based purely on expectation? And the handwritten numbers! Intriguing. Editor: Yes, that’s it! The handwritten numbers give it a sense of…utility. Less like an art object, more like an archive artifact. Did they know it was going to become an art piece? Curator: Perhaps they suspected. The best art often whispers its intentions rather than shouting them, no? Consider Duchamp's readymades; a urinal transforms simply by being reframed, presented as "art." This box, similarly, invites us to consider the gallery *around* the presumed silver piece within. What's discarded *becomes* the focal point. Beautiful in its unassuming way, isn’t it? Like finding poetry in a spreadsheet. Editor: That comparison made me really think about it! The idea of turning the "support" of the art, in the sense of the box being used for presentation or archiving into art of itself. Thank you. Curator: Absolutely! Art finds itself in the strangest corners sometimes, doesn’t it? Keeps us on our toes. I might just keep an extra eye on boxes in the future myself, one never knows where genius will surface next.

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