Cup of Violets, from the Novelties series (N122) issued by Gail & Ax Tobacco to promote Navy Long Cut

This color lithograph, entitled "Cup of Violets", was created by Gail and Ax Tobacco Company as part of a series of promotional cards in the late 19th century. These cards, included in tobacco packages, were meant to be collected and traded, reflecting a burgeoning consumer culture. The image presents a woman in profile, framed by violets, in a manner that evokes classical portraiture. The model’s fair skin, elaborate hairstyle, and ornamentation speak to ideals of feminine beauty during this period. But, her depiction also takes part in the commodification of women, where images of femininity are used to sell products. Consider how this image, while seemingly innocent, participates in larger narratives of gender, consumerism, and the construction of identity. It invites us to think about the role of advertising in shaping our desires and perceptions.