Cantiniere, France, 1853, from the Military Series (N224) issued by Kinney Tobacco Company to promote Sweet Caporal Cigarettes 1888

The Kinney Brothers Tobacco Company made this advertisement for Sweet Caporal Cigarettes in 1853. It depicts a "cantinière," a woman who provided supplies to soldiers, referencing a specific historical and cultural context. These women, often from working-class backgrounds, occupied a unique space in the military, straddling traditional gender roles. The image presents an idealized version of the cantinière, emphasizing her service to the troops. She carries a basket of supplies and wears a uniform-like outfit. The attached French flag, however, serves as both a patriotic symbol and a nod to the brand's association with French culture, which was considered desirable at the time. This advertisement functioned within a complex matrix of gender, class, and national identity. While ostensibly honoring women's contributions, it simultaneously commodified their image to sell tobacco products. The emotional connection to a sense of duty and patriotism underscores the complicated dynamic between commerce and cultural values in 19th-century advertising.