Art - Goût - Beauté, Feuillets de l' élégance féminine, Juin 1932, No. 142, 12e Année, p. 23 1932

H. Rouit made this pochoir print, that's a kind of stencil, for a fashion magazine in Paris in 1932. What strikes me is the bold, flat planes of color. The artist isn’t trying to create the illusion of depth, but rather relishing the surface, embracing the inherent flatness of the magazine page. Look at the red dress, how it becomes almost a geometric shape, anchored by the model's waist and hat. The way the green shades are used as a contrast. The texture isn’t something physical, but rather an idea – a suggestion of fabric and form created through these flat planes. It’s kind of funny, like a paper doll world, but the colors give it a vivid, lively feeling. This approach reminds me a bit of Sonia Delaunay's textile designs, where color and pattern take precedence over representation. Rouit’s print, like Delaunay’s textiles, revels in the pure joy of color and form, reminding us that fashion can be as much about art as it is about clothes.