Franz Liszt, Pianist, Hungarian, from the Rulers, Flags, and Coats of Arms series (N126-2) issued by W. Duke, Sons & Co. 1888

This chromolithograph of the Hungarian coat of arms was produced by W. Duke, Sons & Co., a cigarette manufacturer, around the turn of the 20th century. The symmetrical composition, with its central heraldic shield flanked by angelic figures, presents a rigid, formalized structure. Above, the crown balances precariously, while below, laurel branches diverge, framing the bold text ‘HUNGARY’. The shield itself is divided, featuring horizontal stripes and a double cross, symbols laden with historical and cultural meaning. The design employs a limited color palette. The juxtaposition of golds, reds, and blues, set against a pale background, emphasizes the emblem's symbolic weight. This controlled use of color, combined with precise lines, speaks to the visual language of national identity and commercial branding. The act of framing the coat of arms within a commercial object destabilizes its inherent symbolism. The structured design, therefore, functions not only as a representation of national pride but also as a carefully constructed advertisement.