Fräulein Klug, from the Actors and Actresses series (N45, Type 1) for Virginia Brights Cigarettes 1885 - 1891

This is a photograph of Fräulein Klug, an actress, printed by Allen & Ginter for Virginia Brights Cigarettes. These cards were distributed in the United States as promotional items, aiming to associate the glamour of the stage with the consumption of tobacco. The image presents Klug in a theatrical pose, perhaps alluding to a specific role she played. Consider the cultural context: The late 19th century saw a surge in both commercial advertising and the popularity of theater. Actresses like Klug were becoming public figures, their images circulated widely through various media. Such cards offer insights into the period's values and aspirations. How did companies use visual culture to shape consumer habits? What role did actresses play in the shaping of new ideals? Delving into archives of advertising history, theater programs, and biographical accounts can reveal the layers of meaning embedded in this seemingly simple image. The study of such artworks allows us to reveal the complex connections between art, commerce, and society.