Art - Goût - Beauté, Feuillets de l' élégance féminine, Janvier 1924, No. 41, 4e Année, p. 10: Création Philippe et Gaston / Création Doeuillet / Création Doeuillet 1924

This is a fashion plate from the French magazine, "Art - Goût - Beauté," published in January 1924. The image captures a pivotal moment in the interwar period, as new ideas about the modern woman were emerging, reflecting a shift in societal norms and gender roles. The plate presents three dress designs, each embodying the era's aesthetic of streamlined elegance. Created by Philippe et Gaston, and Doeuillet, these designs speak to the cultural emphasis on beauty, taste, and the performance of femininity. The flapper dresses, with their lowered waistlines and beaded embellishments, suggest a departure from the restrictive clothing of previous eras, embracing a more liberated sense of style and movement. The woman's gaze in the mirror emphasizes the idea of self-fashioning, which became central to women's identity and participation in the public sphere. While the designs speak to exclusivity and aspiration, they also echo the emotional and personal dimensions of fashion, reflecting the changing roles and ideals of womanhood in the early 20th century.