Dimensions: sheet: 2 11/16 x 1 3/8 in. (6.9 x 3.5 cm)
Copyright: Public Domain
This card featuring Henry Carl "Hank" Gastright, a pitcher for Cleveland, was made in 1889 by Goodwin & Company for Old Judge Cigarettes. Printed on thin paper, the card was a promotional item, a premium tucked into cigarette packs. The sepia tone photograph, likely mass-produced, captures Gastright in his baseball uniform, ready to pitch. What strikes me is the convergence of industry, leisure, and portraiture. The relentless efficiency of the cigarette factory contrasts sharply with the skill and artistry of the baseball player. The image, itself a manufactured object, embodies the spirit of late 19th-century capitalism. Consider the labor involved: from the photographers to the factory workers churning out these cards en masse. By placing Gastright's image within the reach of ordinary consumers, the Old Judge series democratized celebrity, transforming baseball players into commodities, and images into artifacts of everyday life. This seemingly simple card reveals a complex interplay of materials, making, and social context. It prompts us to consider the blurred lines between art, commerce, and the culture of celebrity.
Be the first to comment and join the conversation on the ultimate creative platform.