Untitled (advertising display of Bell's Scotch Whiskey) c. 1950

This photograph by Robert Burian, taken some time in the 20th century, depicts an advertising display for Bell's Scotch Whiskey. The cultural context of this image revolves around the historical marketing of alcohol. Consider the symbolism, for instance: the very name "Bell's," evokes celebration, and the prominent display of bells on the packaging reinforces this association. The use of tartan cloth in the display is a coded reference to Scottish heritage, lending an air of tradition and authenticity to the brand. In the mid-20th century, advertising agencies deployed sophisticated strategies to link products to aspirational lifestyles, and here, Bell's aims to position itself as the drink of choice for those special moments. To understand the picture fully, we could delve into archives of advertising history. This image, therefore, isn't just a still life, it's a window into the commercial and cultural landscape of its time.