Order of the Indian Empire, Great Britain, from the World's Decorations series (N44) for Allen & Ginter Cigarettes by Allen & Ginter

Order of the Indian Empire, Great Britain, from the World's Decorations series (N44) for Allen & Ginter Cigarettes 1890

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drawing, print

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drawing

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print

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orientalism

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decorative-art

Dimensions: Sheet: 2 7/8 x 3 1/4 in. (7.3 x 8.3 cm)

Copyright: Public Domain

Editor: Here we have "Order of the Indian Empire, Great Britain" from 1890, made by Allen & Ginter as part of their World's Decorations series. It’s a drawing and a print of the British Order, and its elaborate detail suggests something about the might of the British Empire. What historical contexts should we keep in mind when considering this work? Curator: Well, the immediate context is this being part of a series of cigarette cards. These weren’t high art; they were commercial objects meant to be collected. This one specifically refers to the British Order of the Indian Empire. Given the date, what do you think its purpose was? Editor: I'd guess it was to bolster the image of British rule in India. Almost like propaganda? Curator: Exactly! It visually represents power and prestige. Note how "Orientalism" plays into it – the exoticized imagery lends an air of mystery and allure, but ultimately reinforces a power dynamic. Cigarette cards helped normalize imperial ideologies for everyday people, turning distant colonies into familiar, collectible items. Do you notice how its presentation and materials shape our understanding of this artifact today? Editor: Definitely. I mean, seeing it in a museum now, as art, almost sanitizes its original intent, which was to make imperial domination seem cool. Curator: Precisely. And that raises the question: what is our responsibility as viewers and interpreters of these kinds of objects in the 21st century? Editor: I think we need to be aware of the history and biases ingrained in the piece, and to remember the socio-political impact of works like this. Thanks, I'll be sure to keep that in mind!

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