LMS Best Way 1928

Cassandre designed this advertising poster for the London Midland & Scottish Railway in 1928 using a graphic style influenced by Cubism and Surrealism. The early 20th century was a time of dramatic transformation. Technological advances changed people’s understanding of space and time. Cassandre captures this sense of speed and dynamism with the streamlined forms of the train. The locomotive dominates the composition, symbolizing power, progress, and the allure of modern travel. The poster also subtly hints at the changing social landscape. As railways expanded, they facilitated mobility, potentially offering new experiences for a wider range of people. Cassandre captures a sense of optimism about the future. His sleek design aesthetic evokes the luxury and sophistication of travel during the interwar period. Ultimately, this poster embodies the changing world and possibilities of the machine age. It speaks to our desire for connection, adventure, and escape.