Order of Maximilian, Bavaria, for Science and Art, from the Military Series (N224) issued by Kinney Tobacco Company to promote Sweet Caporal Cigarettes 1888

This is a promotional card for Sweet Caporal Cigarettes, printed by the Kinney Brothers Tobacco Company in 1869. It forms part of a series depicting military orders, in this case the Order of Maximilian, Bavaria for Science and Art. At first glance it seems like an innocent marketing ploy, but these cards offer a window into the cultural values of the late 19th century. Tobacco cards served as collectible items. They reveal a society that was deeply invested in military symbols, and also saw tobacco use as linked to sophistication. The very idea of condensing complex global histories onto pocket-sized cards speaks to a specific kind of consumer culture. It’s hard to ignore the contrast between the honor implied by the Order and the addictive nature of the product. The image reflects the emotional dimension of advertising, preying on desires for social status and belonging through a puff of smoke.