Dress by Liberty & Co.
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fashion design

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underwear fashion design

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fashion mockup

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collage layering style

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fashion and textile design

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fashion based

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wearable design

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clothing theme

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costume

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clothing photo

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clothing design

Copyright: Public Domain

This white dress was made by Liberty & Co., the London department store founded in 1875. Liberty's became synonymous with the Aesthetic movement, which rejected industrial production and embraced handcrafted, beautiful objects. The dress reflects this ethos, with its soft, flowing lines and delicate lace details. Unlike the restrictive corsets and bustles of mainstream Victorian fashion, the Aesthetic dress allowed for greater freedom of movement. It was a deliberate rejection of the rigid social norms that constricted women's lives at the time. Liberty & Co. drew inspiration from non-Western sources, particularly Japanese art and design, which further challenged conventional notions of beauty. To understand this dress fully, we can look to sources like fashion journals, company records, and personal letters, to uncover the complex interplay of art, commerce, and social change in the late 19th century. The history of art always depends on its social and institutional context.

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