Annie Golden, from the Actors and Actresses series (N171) for Gypsy Queen Cigarettes 1886 - 1890

This card, made by Goodwin & Company, features a portrait of Annie Golden and was produced as a promotional insert for Gypsy Queen Cigarettes. Printed on thin card stock, this object is not fine art but rather an early form of mass media, capitalizing on the popularity of actresses like Golden to sell tobacco products. The printing process, likely lithography, allowed for relatively quick and inexpensive reproduction, aligning perfectly with the burgeoning consumer culture of the late 19th century. The card's small size reflects its intended use as a collectible item, encouraging repeat purchases of cigarettes to complete a set. In this context, Golden's image becomes a commodity, circulated and consumed as part of a larger network of marketing and desire. Considering this card, it makes us reflect on the blurred lines between art, commerce, and celebrity, and highlighting the role of mass production in shaping our cultural landscape.