Programma met gebouw aan een park by Edouard Vermorcken

Programma met gebouw aan een park 1869

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lithograph, print, typography, poster

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lithograph

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print

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landscape

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typography

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stylized text

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thick font

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park

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cityscape

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classical type

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poster

Dimensions: height 346 mm, width 216 mm

Copyright: Rijks Museum: Open Domain

Curator: So, what jumps out at you about this poster? Editor: This is "Programma met gebouw aan een park," a lithograph printed as a poster by Edouard Vermorcken in 1869. It seems pretty formal...all the regimented text and architectural rendering give it a rather civic air, but there is the whimsical promise of "Grandes Fêtes de Nuit Chinoises," which I'd translate as "Grand Celebrations of Chinese Nights". How do you interpret that juxtaposition? Curator: I think the "Chinese Nights" are less about accurate representation and more about invoking a sense of exoticism and otherness. Remember, this poster isn't just an advertisement; it’s a cultural artifact from a period of intense colonialism. The promise of a 'Chinese Night' functioned to excite the upper classes, reflecting orientalist fascinations during a period of massive social re-shaping that would influence fashion, music and design for decades to come. It invites questions about cultural appropriation, exoticism, and the power dynamics inherent in those acts. Do you think the poster does more than advertise an event? Editor: Yes, the poster serves as an artifact of its time. Is the poster promoting cultural awareness or capitalizing on popular biases? Or perhaps a bit of both? Curator: Exactly. It highlights a paradox: charity events ostensibly raising money for sick children, whilst othering non-western cultures. Vermorcken probably never thought his poster would be seen this way! Editor: Thanks, seeing it in the context of 19th-century colonialism makes the imagery much more complicated. I hadn't considered it that way before. Curator: It’s important to consider historical contexts. What seems harmless on the surface can often reveal deeper, more troubling patterns of power and representation.

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