[Actress in profile], from the Actors and Actresses series (N145-8) issued by Duke Sons & Co. to promote Duke Cigarettes 1890 - 1895

This is a promotional cigarette card from the late 19th century United States, produced by W. Duke, Sons & Co. The card, part of a larger series, depicts an actress in profile, carefully posed and styled to appeal to consumers. These cards were inserted into cigarette packs as a marketing strategy, capitalizing on the growing popularity of both smoking and celebrity culture. The series reflects the era's fascination with fame and the burgeoning entertainment industry. By associating their product with celebrated actresses, Duke aimed to enhance the appeal of their brand. Studying such images offers insight into the social and cultural values of the time. Primary sources, like company records, advertising archives, and theater ephemera, help us understand the relationship between commerce, art, and popular culture in shaping public perceptions and desires. The meaning of art is always contingent on its social and institutional context.