Laura Burt, from the Actors and Actresses series (N171) for Opera Puffs Cigarettes 1886 - 1890

This is a photograph of Laura Burt, part of a series of collectible cards produced around the turn of the 20th century by Goodwin & Company for Opera Puffs Cigarettes. These cards offer a fascinating glimpse into the social and cultural landscape of the time. Photography was still a relatively new technology, and its use in advertising was just beginning. The Opera Puffs series reflects the growing popularity of actresses and the commodification of their images. The image presents Laura Burt as an idealized figure, drawing on classical and theatrical conventions. We see the actress in costume with a theatrical backdrop, drawing on references to classical art and theater, which were seen as markers of high culture. The card not only promotes a commercial product but also promotes a certain image of femininity and celebrity. Understanding this image requires research into the history of advertising, theater, and popular culture of the late 19th century. By studying sources like newspapers, theater programs, and company records, we can better understand the social and cultural forces that shaped its creation.