Soldier of Alpine Regiments, Italy, 1886, from the Military Series (N224) issued by Kinney Tobacco Company to promote Sweet Caporal Cigarettes 1888

This small chromolithograph of a soldier was created by the Kinney Brothers Tobacco Company in 1886 as a promotional item for Sweet Caporal Cigarettes. The industrial printing process allowed for mass production and distribution of these cards, inserting commercial imagery into everyday life. The card’s surface is smooth, with vibrant colors achieved through layering multiple ink impressions. Notice the intricate details of the soldier's uniform, rendered with precision despite the card's small size. The choice of portraying a soldier connects to themes of nationalism and strength, associating these qualities with the tobacco brand. The mass production of these cards reflects the rise of consumer culture and the use of imagery to promote products. While seemingly trivial, these cards offer insight into the social values and marketing strategies of the late 19th century. They demonstrate how even everyday objects can carry significant cultural meaning, blurring the lines between art, commerce, and society.