William Charles Farmer, Catcher, Pittsburgh, from the series Old Judge Cigarettes 1888

Goodwin & Company produced this photographic print of William Charles Farmer, a baseball catcher for Pittsburgh, as part of the Old Judge Cigarettes series. In the late 19th century, baseball cards were commonly included in cigarette packs as a marketing tactic, reflecting the growing popularity of both baseball and tobacco. This image serves as a window into the cultural landscape of the United States during a period of industrial expansion and the rise of mass media. By understanding the historical context, we can appreciate the significance of this image beyond its aesthetic value. It offers insight into the evolving relationship between sports, consumerism, and celebrity culture, as well as the institutions and economic structures that shaped them. Historians use resources like trade publications and business records to understand the industries and distribution systems involved. Considering the social and institutional context gives us a richer understanding of the image.